Name: From data to decisioning: Unlocking the power of customer insight
Start: 2022-02-01T14:00:00Z
End: 2022-02-01T14:00:09.000Z
Location: BrightTALK
Rating: 0

AI has huge potential to help merchants to do more with less. Learn how Adobe Sensei is expanding its power from content and data to commerce. Discover how AI and ML are helping merchants work more efficiently to create personalized shopping experiences at scale. Learn about key features like Live Search and Product Recommendations powered by Adobe Sensei. See how easily merchants can create new experiences that scale, reduce time-wasting manual tasks, and use insightful data to further optimize results. In this session you'll learn:
- How to leverage Live Search to drive results
- How Adobe Sensei uses a mixture of data and visual elements to deliver 10 recommendation types

Commerce Obsessed: How AI Can Drive Results

Use Journey Orchestration to activate data across channels, external systems, and touchpoints to create one-to-one experiences at scale and in real time. In this session, learn about:
- Building blocks for creating 1:1 personalized customer journeys at scale
- How to make the most of the Journey Orchestration journey composer
- How customers are using Journey Orchestration today

One-to-One Engagement with Journey Orchestration

Join leaders from the Magento Product Management team to learn about the upcoming roadmap across Magento Commerce, Business Intelligence, Cloud, and the latest Adobe Experience Cloud integrations. Get a head start on adopting new business and developer capabilities to drive your business forward. In this session, learn about: 
- Live Search powered by Adobe Sensei
- B2B enhancements
- GraphQL enabling headless

Commerce Roadmap Updates

Marketers want to delight their customers with personalized cross-channel campaigns and surprise them with in-the-moment, one-to-one engagements throughout the customer journey. And, they want to do this at scale and with speed, sending millions of personalized engagements in seconds. In this session, learn about:
- Trends driving the future of customer journey management
- The building blocks for seamlessly orchestrating customer journeys
- Adobe innovations in the space

The Future of Customer Journey Management: Announcing Adobe Journey Optimizer

Offer decisioning, built natively on Adobe Experience Platform, enables organizations to define and manage personalized next-best offers across customer interactions. Get up to date on: Market trends and the building blocks for centralizing and personalizing offers across all customer interactions, Creating and managing offers with a central offer library, Applying rules and constraints with the decisioning engine to determine the next-best offer based on the customer’s real-time profile.

Create and Manage Personalized Next-Best Offers

From business strategy to hyper personalisation in D2C business

Revolutionising customer experience at smart direct to-consumer e-commerce

Building customer experiences sustainable solutions

Creating high performance teams through technology

How to make technology work harder to drive campaign and personal success

Journey from data rich organisation to customer centric

From data to decisioning: Unlocking the power of customer insight

Customer Experience

Customer Engagement

Omnichannel

Performance Management

Adobe

Data Best Practices

Data Architecture

Decision Making

Marketing

Marketing Analytics

The marketing operations and automation community on BrightTALK is composed of thousands of marketing automation professionals. Learn and share best practices for marketing campaign analysis, outbound marketing and lead creation with hundreds of on-demand webinars and videos. Increase your engagement and fine tune your funnel management strategy by asking questions during live, interactive webinars with marketing automation peers and industry leaders.

Marketing Operations and Automation

The digital content marketing community on BrightTALK is made up of thousands of marketers using rich media and thought leadership content to drive engagement. Join to learn best practices for digital content creation and distribution and explore how content engagement can help you connect with your existing and prospective customers and drive revenue.

Content Marketing

Get powerful marketing insights for your business. Connect with experts and colleagues to get the most up-to-date knowledge on which marketing strategies and techniques are driving customer and revenue growth.

The marketing community on BrightTALK is made up of thousands of engaged marketing professionals. Find relevant webinars and videos on marketing strategy, branding and more presented by recognized thought leaders. Join the conversation by participating in live webinars and round table discussions.

From data to decisioning: Unlocking the power of customer insight

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