Creating a Customer-Focused Loyalty Strategy Based on Data

Presented by

Tatiana Afanasyeva, Head of Marketing at Lob

About this talk

Global circumstances keep testing the limits of even the best customer loyalty strategy and retaining existing customers is more important than ever. As we head into 2022, it looks like these same challenges will persist, so an air-tight loyalty strategy rooted in first-party data will be critical for marketing teams that need to hit their number. So what does that look like? There are 3 pillars to a successful omnichannel loyalty strategy: - Technology that elevates your team's focus from execution to strategic - First-party data that allows you to connect to customers at a personal level - Tactics like personalized direct mail that help your brand stand out from the noise Join Tatiana Afanasyeva, Head of Marketing at Lob and Marina Ben-Zvi, Director of Product Marketing at Blueshift for a webinar where we’ll show you how brands of all sizes are leveraging data and digital transformation to maximize the power of their omnichannel loyalty strategies.

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Lob automates and simplifies direct mail and address verification, giving businesses greater flexibility, visibility, and accuracy of offline communications and data. Lob replaces manual print and mail workflows with technology so businesses can more efficiently send and personalize mail, at scale.