Personalization as a Loyalty Game Changer

Presented by

Mark Pinard, Head of Product Marketing at Lob

About this talk

The probability of selling to a new customer is just 5-20%. Toss that in with the rising costs of acquisition and the increase in signal to noise of digital acquisition channels and D2C marketers have a real problem on their hands; unless they can retain and grow the customers they have. According to the Bond Brand Loyalty Report, 77% of consumers say they are likely to stay with a brand that has a loyalty program and 63% of consumers will spend in order to maximize the benefits of a loyalty program. So how does one tap into those loyalty numbers? By creating personalized and important experiences for your customers. Join Lob and Cheetah Digital to learn: - How brands are leveraging advanced machine learning techniques to enhance the relevance and timing of offers - Real examples of personalized offers that cut through the digital noise by leveraging direct mail within the cross channel matrix - How to use engagement signals to create a customer journey that feels personal and delivers results - Why progressive profiling in loyalty is key to combatting the crumbling cookie, gaining user trust, and designing an engaging experience

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Lob automates and simplifies direct mail and address verification, giving businesses greater flexibility, visibility, and accuracy of offline communications and data. Lob replaces manual print and mail workflows with technology so businesses can more efficiently send and personalize mail, at scale.