Personalization as a Loyalty Game Changer

The probability of selling to a new customer is just 5-20%. Toss that in with the rising costs of acquisition and the increase in signal to noise of digital acquisition channels and D2C marketers have a real problem on their hands; unless they can retain and grow the customers they have. According to the Bond Brand Loyalty Report, 77% of consumers say they are likely to stay with a brand that has a loyalty program and 63% of consumers will spend in order to maximize the benefits of a loyalty program. So how does one tap into those loyalty numbers? By creating personalized and important experiences for your customers. Join Lob and Cheetah Digital to learn: - How brands are leveraging advanced machine learning techniques to enhance the relevance and timing of offers - Real examples of personalized offers that cut through the digital noise by leveraging direct mail within the cross channel matrix - How to use engagement signals to create a customer journey that feels personal and delivers results - Why progressive profiling in loyalty is key to combatting the crumbling cookie, gaining user trust, and designing an engaging experience