The New Rules of Retention Marketing

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Presented by

Lily Harder, Senior Director of Marketing Strategy, Mintel

About this talk

Retention and customer loyalty is not just a challenge for retail businesses. Customers are flooded with better credit card offers, more favorable insurance rates, and invitations to test out the newest online health providers. This, coupled with acutely challenging economic conditions, means that businesses without focused retention programs and data-savvy teams are at risk. To better equip retention teams, a coalition of technology companies have come together to provide tools that improve the reach and effectiveness of retention teams. Join us, along with industry leaders Amplitude, and Mintel, as we dive into examples, insight, and best practices from brands that have mastered the retention game.

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