Direct Mail’s Digital Transformation A Fireside Chat with Lob + Verizon

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Presented by

Manushika Yapa, Head of Business Development at Lob

About this talk

There is a growing urgency for companies investing in “digital transformation” to turbocharge their core programs by accessing unprecedented levels of interactivity. Yet this investment and subsequent impact aren’t limited to online channels of communication. In fact, incorporating historically offline channels unlocks new, truly omnichannel strategies for engaging customers in their daily lives. At Lob, we’ve seen direct mail’s recent digitization bring increased agility, scalability, and ROI to enterprise marketing programs. Join us for a virtual fireside chat with Lob’s Head of Business Development, Manushika Yapa, and Verizon’s Head of Acquisition Marketing Strategy, Doug Collman, to discuss how enterprise organizations like Verizon use modern technology to simplify workflows and create strategic advantages that drive real business results. In this webinar, you’ll learn how Verizon was able to: - Translate leadership vision into cross-functional execution - Build a leaner, more coordinated process - Experiment with direct mail to elevate your omnichannel engagement strategy

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Lob automates and simplifies direct mail and address verification, giving businesses greater flexibility, visibility, and accuracy of offline communications and data. Lob replaces manual print and mail workflows with technology so businesses can more efficiently send and personalize mail, at scale.