Direct mail remains an indispensable technology, both for marketing and transactional communication! To maximize its benefits, you need the right technology and the right tactics. According to a recent State of Direct Mail Study by Lob, 64.2% of marketing leaders believe direct mail delivers the best response rates of any channel, and 60.2% say it has the best ROI.
Join us to hear how brands are building a highly effective direct mail strategy from the ground up!
Discussion Topics:
- What are the benefits of modernizing your legacy direct mail processes?
- How to evaluate your legacy direct mail platforms, data systems, and workflow against your digital systems, in order to plan a more effective approach to DM.
- How to build a direct mail system with the cadence, flexibility, efficiency, and automation of digital channels like email.
- How to leverage existing vendor relationships to support your modernized direct mail program.
- What features to look for in direct mail tools and vendors.
- Planning your first campaign on your modernized direct mail system.
- Using testing, customization, and automated triggers effectively in direct mail
- Multi-channel use cases that show ROI for direct mail and make your digital campaigns more effective