Direct Mail Playbook: How Does Direct Mail Stack Up Against Digital Channels

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Presented by

Tatiana Afanasyeva, Marketing & Growth at Lob

About this talk

Direct mail remains an indispensable technology, both for marketing and transactional communication! To maximize its benefits, you need the right technology and the right tactics. According to a recent State of Direct Mail Study by Lob, 64.2% of marketing leaders believe direct mail delivers the best response rates of any channel, and 60.2% say it has the best ROI. Join us to hear how brands are building a highly effective direct mail strategy from the ground up! Discussion Topics: - What are the benefits of modernizing your legacy direct mail processes? - How to evaluate your legacy direct mail platforms, data systems, and workflow against your digital systems, in order to plan a more effective approach to DM. - How to build a direct mail system with the cadence, flexibility, efficiency, and automation of digital channels like email. - How to leverage existing vendor relationships to support your modernized direct mail program. - What features to look for in direct mail tools and vendors. - Planning your first campaign on your modernized direct mail system. - Using testing, customization, and automated triggers effectively in direct mail - Multi-channel use cases that show ROI for direct mail and make your digital campaigns more effective

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Lob automates and simplifies direct mail and address verification, giving businesses greater flexibility, visibility, and accuracy of offline communications and data. Lob replaces manual print and mail workflows with technology so businesses can more efficiently send and personalize mail, at scale.