Data Drive Direct Mail

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Presented by

Mark Pinard, Head of Product Marketing at Lob

About this talk

Direct mail is a powerful weapon in the modern marketer’s arsenal. It cuts through the digital clutter to deliver response rates up to 13 times higher than email alone. What savvy marketers know is that it’s even more effective when contacts have an existing relationship with your brand. Whether it’s for retargeting, retention, or re-engagement, direct mail can supercharge campaigns across the customer lifecycle. Modern direct mail campaigns rely on automation and data. Automation to trigger targeted direct mail pieces based on customer behavior or milestones, and data enrichment to ensure that all your contacts are reachable across channels. Together, Lob and TowerData provide powerful solutions that help companies bring their direct mail into the digital age. Join Mark Pinard from Lob and Katie Intrater from Towerdata for an interactive discussion about best practices for direct mail today. Topics will include: - The power of personalization – using data to deliver compelling direct mail engagements - Offline retargeting – turning digital intent signals into effective direct mail outreach - Measurement and attribution – accurately assessing the impact of direct mail initiatives

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Lob automates and simplifies direct mail and address verification, giving businesses greater flexibility, visibility, and accuracy of offline communications and data. Lob replaces manual print and mail workflows with technology so businesses can more efficiently send and personalize mail, at scale.