The Secret Ingredient to Increasing Revenue Throughout the Customer Lifecycle

Presented by

Kim Courvoisier, Director of Content & Customer Marketing at Lob

About this talk

Learn the marketer's recipe for success to increase revenue throughout the customer lifecycle from Lob's direct mail experts. In this video, we share the secret ingredients to combining your online and offline channels to increase conversions, CLTV, and ROI with an omnichannel approach at every touchpoint. In under 30 minutes, you’ll discover how you can: - Make your direct mail campaigns more efficient to increase conversions, revenue, and ROI - Integrate with other digital channels in your CRM or marketing automation platform, making it simple to trigger mail based on actions - Test and optimize your campaigns to achieve the best results - Automate production and postage across a global network of commercial printers to get your messages delivered to the right customer at the right time, every time

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Lob automates and simplifies direct mail and address verification, giving businesses greater flexibility, visibility, and accuracy of offline communications and data. Lob replaces manual print and mail workflows with technology so businesses can more efficiently send and personalize mail, at scale.