Name: Benchmarking Direct Mail: How Do Your Response Rates Measure Up
Start: 2022-01-18T16:00:00Z
End: 2022-01-18T16:00:53.000Z
Location: BrightTALK

Lob automates and simplifies direct mail and address verification, giving businesses greater flexibility, visibility, and accuracy of offline communications and data. Lob replaces manual print and mail workflows with technology so businesses can more efficiently send and personalize mail, at scale.

In today’s overwhelmed digital world, your target prospects have no shortage of options. The cost of getting in front of your audience is at an all-time high and, as marketers, we’re constantly looking for innovative ways to make a real connection that drives actions.

In this webinar, the direct mail experts from Lob and Who’s Mailing What! will share real-world examples of how marketers are combining online and offline marketing channels to build truly omnichannel acquisition strategies. Cut through the digital noise, capture prospect attention, drive engagement, and improve conversion to crush your team’s acquisition goals.

Watch this webinar to learn… 

- Today’s best practices for incorporating direct mail into your acquisition campaigns 
- Real-life examples of direct mail acquisition campaigns that drive conversions
- Why 67% of marketers say direct mail provides the best ROI of any channel

Advanced Acquisition Strategies for Intelligent Direct Mail

As customer experience expectations continue to evolve, data-driven marketing teams can no longer treat omnichannel marketing as an option. Cohesive, omnichannel experiences across online and offline channels throughout the customer journey is the new industry standard. In this how-to webinar, you’ll learn to reach your acquisition, retention, and pipeline targets by creating a consistent customer journey across all touchpoints.

Integrate Direct Mail Into Your Omnichannel Campaigns

These days, most businesses struggle to effectively and efficiently reach their audiences. Email just doesn’t work as it used to, and reaching people on the phone is always difficult. More than ever, the pressure is on marketers to deliver results with fewer resources, tighter budgets, and saturated audiences.  

The experts at Lob and AdQuick have strategies that drive immediate cost savings with little upfront effort to help your marketing team drive impact with improved ROI.

In this webinar, you will learn how to add intelligent, ROI-driven direct mail to your omnichannel mix that drives engagement, leads, conversations, and ultimately sales.

Learn how to:

- Leverage existing resources to implement offline channels such as direct mail and out-of-home advertising through easy campaign management to get up and running quickly
- Use data to create hyper-personalized direct mail and out-of-home advertising that resonates and stimulates engagement
- Plan and measure programmatic intelligent, direct mail, and out-of-home campaigns to quickly tap into your best chance for revenue conversion

Breakthrough Strategies for Improving Direct Mail & Out-of-Home ROI

Actionable consumer data to drive intelligent, direct mail. Presented by Lob and Comperemedia, the world’s leading market intelligence agency.

Lob and Comperemedia partnered yet again to bring marketers insights on the state of direct mail today – but this time from a consumer perspective.

The State of Direct Mail: Consumer Insights shares consumer perceptions and attitudes about all types of direct mail they receive. Lob and Comperemedia surveyed 2,100+ consumers across the U.S. to uncover the true impact of direct mail in the digital age, and we welcome you to learn all about it.

Did you know…

-  72% of respondents read direct mail immediately after or on the same day they bring it inside their residence. 85% of respondents read it immediately, on the same day, or at a later time
- Of consumers that have taken action on a direct mail piece (62%), 64% were inspired to take action because of an offer or promotion
- 45% say receiving direct mail from a brand feels more important than receiving an email from a brand

2022 State of Direct Mail: Consumer Insights

Modern omnichannel campaign management requires more time, money, and effort than ever before. Data-based decision-making is the only intelligent way to drive results, and your team needs to be pulling insights from every viable source. In this on-demand webinar, you will gain an in-depth understanding of modern direct mail marketing analytics and testing criteria that will provide you with the knowledge you need to experiment, optimize, and create response-driven omnichannel campaigns confidently.

In this webinar, you will learn:

- The key performance indicators to measure direct mail effectiveness
- How to leverage data to optimize your direct mail campaigns
- The legal and technological challenges to analytics

Use Real-Time Analytics to Improve the ROl of Your Direct Mail Channel

Lob is the leader in direct mail automation, enabling marketers and mail operations teams to drive dramatic increases in campaign ROI.

They partnered with Comperemedia, the world’s leading marketing intelligence research firm, to bring to you insights on the state of direct mail marketing. They surveyed 150+ enterprise marketing leaders across the U.S. to shed new light on the approach, effectiveness, and best practices of modern direct mail marketers.

In this webinar, you will learn how to:

- Utilize hyper-personalization and trigger-based direct mail to significantly improve response rates
- Use direct mail to increase the ROI of your acquisition and retention omnichannel campaigns by 27%
- Increase time to value by 150% with automation and technology

The 2022 State of Direct Mail Marketing

In this modern marketer's best practice webinar, learn how to retain customers and boost revenue with personalized direct mail.

Remember the light bulb moment when we as marketers added first names to email subject lines? Open rates went through the roof! People were excited to get a personalized email relevant to them and their interests. Let’s replicate that same excitement in our customers’ physical mailboxes this time around. 

Hear the experts share the best tips and tricks to personalized direct mail to help you stand out from the competition, create the memorable customer experiences that consumers crave, and get you the most out of your direct mail ROI.

Retain Customers & Boost Revenue with Personalized Direct Mail

The world moves fast and consumers expect personalized offers and experiences based on their preferences and purchasing habits. In this fast-paced environment, how do you balance the need for speed with the process of sending direct mail at scale especially when integrating it into your larger omnichannel marketing campaigns? 

In this webinar, Mike Tuffley, Director of Solutions Engineering, will introduce you to the secret ingredient to lighting-fast and predictable direct mail including a live demo. You’ll walk away with a deeper understanding of the challenges and solutions that exist to turbocharge your direct mail programs like never before. Top mailers refer to it as the secret sauce to their success.   

In a flash, you’ll learn how to combat these common direct mail challenges:

- Low visibility
- Fluctuating costs
- Batch processing and its impact on targeted campaigns 
- Unpredictable delivery windows
- And much, much more

The Secret Ingredient to Lightning-Fast, Predictable Direct Mail

Learn the marketer's recipe for success to increase revenue throughout the customer lifecycle from Lob's direct mail experts. In this video, we share the secret ingredients to combining your online and offline channels to increase conversions, CLTV, and ROI with an omnichannel approach at every touchpoint. 

In under 30 minutes, you’ll discover how you can:

- Make your direct mail campaigns more efficient to increase conversions, revenue, and ROI
- Integrate with other digital channels in your CRM or marketing automation platform, making it simple to trigger mail based on actions
- Test and optimize your campaigns to achieve the best results
- Automate production and postage across a global network of commercial printers to get your messages delivered to the right customer at the right time, every time

The Secret Ingredient to Increasing Revenue Throughout the Customer Lifecycle

Integrating direct mail into their digital marketing strategy has allowed retailers like thredUP to increase the number of post-purchase touchpoints and drive a 10–15% increase in performance. Direct mail is an essential part of any marketing strategy. Without it, you’re skipping over valuable touchpoints and losing out on some serious ROI.  No marketing channel should exist in a silo; direct mail is no exception. And while marketers have gotten the hang of wrapping all these digital tactics together into one cohesive marketing strategy, far fewer have managed to integrate direct mail with their digital marketing strategy. Incorporating direct mail, however, makes your entire marketing strategy more powerful and opens up new avenues to drive, retarget, and retain leads.  Discussion Topics: - Integrating direct mail marketing with your digital channels - Why digital marketing spend isn’t giving you the results it used to - Leveraging direct mail marketing to address the weaknesses in email, social, digital advertising and other digital channels - The challenges in integrating direct mail into your digital marketing system - Direct mail as a digital marketing channel

The Role of Direct Mail In Your Digital Marketing Strategy

Global circumstances keep testing the limits of even the best customer loyalty strategy and retaining existing customers is more important than ever. As we head into 2022, it looks like these same challenges will persist, so an air-tight loyalty strategy rooted in first-party data will be critical for marketing teams that need to hit their number.  So what does that look like? There are 3 pillars to a successful omnichannel loyalty strategy:   - Technology that elevates your team's focus from execution to strategic - First-party data that allows you to connect to customers at a personal level - Tactics like personalized direct mail that help your brand stand out from the noise  Join Tatiana Afanasyeva, Head of Marketing at Lob and Marina Ben-Zvi, Director of Product Marketing at Blueshift for a webinar where we’ll show you how brands of all sizes are leveraging data and digital transformation to maximize the power of their omnichannel loyalty strategies.

Creating a Customer-Focused Loyalty Strategy Based on Data

Direct mail remains an indispensable technology, both for marketing and transactional communication! To maximize its benefits, you need the right technology and the right tactics. According to a recent State of Direct Mail Study by Lob, 64.2% of marketing leaders believe direct mail delivers the best response rates of any channel, and 60.2% say it has the best ROI.

Join us to hear how brands are building a highly effective direct mail strategy from the ground up!

Discussion Topics:

- What are the benefits of modernizing your legacy direct mail processes?
- How to evaluate your legacy direct mail platforms, data systems, and workflow against your digital systems, in order to plan a more effective approach to DM.
- How to build a direct mail system with the cadence, flexibility, efficiency, and automation of digital channels like email.
- How to leverage existing vendor relationships to support your modernized direct mail program.
- What features to look for in direct mail tools and vendors.
- Planning your first campaign on your modernized direct mail system.
- Using testing, customization, and automated triggers effectively in direct mail
- Multi-channel use cases that show ROI for direct mail and make your digital campaigns more effective

Direct Mail Playbook: How Does Direct Mail Stack Up Against Digital Channels

There is a growing urgency for companies investing in “digital transformation” to turbocharge their core programs by accessing unprecedented levels of interactivity. Yet this investment and subsequent impact aren’t limited to online channels of communication. In fact, incorporating historically offline channels unlocks new, truly omnichannel strategies for engaging customers in their daily lives. At Lob, we’ve seen direct mail’s recent digitization bring increased agility, scalability, and ROI to enterprise marketing programs.

Join us for a virtual fireside chat with Lob’s Head of Business Development, Manushika Yapa, and Verizon’s Head of Acquisition Marketing Strategy, Doug Collman, to discuss how enterprise organizations like Verizon use modern technology to simplify workflows and create strategic advantages that drive real business results. 

In this webinar, you’ll learn how Verizon was able to:

- Translate leadership vision into cross-functional execution
- Build a leaner, more coordinated process
- Experiment with direct mail to elevate your omnichannel engagement strategy

Direct Mail’s Digital Transformation A Fireside Chat with Lob + Verizon

Retention and customer loyalty is not just a challenge for retail businesses. Customers are flooded with better credit card offers, more favorable insurance rates, and invitations to test out the newest online health providers. This, coupled with acutely challenging economic conditions, means that businesses without focused retention programs and data-savvy teams are at risk.

To better equip retention teams, a coalition of technology companies have come together to provide tools that improve the reach and effectiveness of retention teams. Join us, along with industry leaders Amplitude, and Mintel, as we dive into examples, insight, and best practices from brands that have mastered the retention game.

The New Rules of Retention Marketing

Direct mail is one of the most effective channels for both marketing and transactional communication. But while most organizations understand how to benchmark their digital channels, many still don’t understand how to set expectations for direct mail. Find out what response rate to look for in your direct mail campaign, along with the tools and techniques to boost your direct mail engagements.


Discussion Topics:
- Why do so many CMOs struggle to set meaningful direct mail benchmarks.
- What baseline response rates and engagement to expect from your direct mail campaigns.
- How to improve your direct mail benchmarking capabilities to gain insights into customer behavior.
- How to use the data you gather to optimize your direct mail for conversion and ROI.
- What tools to use to make your direct mail campaigns more effective.

Benchmarking Direct Mail: How Do Your Response Rates Measure Up

Benchmarking

Customer Engagement

Customer Experience

Direct Marketing

Marketing Automation

Omnichannel

Engagement Marketing

direct mail automation

Process Automation

direct mail best practices

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Benchmarking Direct Mail: How Do Your Response Rates Measure Up

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