Benchmarking Direct Mail: How Do Your Response Rates Measure Up

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Presented by

Mark Pinard, Head of Product Marketing at Lob

About this talk

Direct mail is one of the most effective channels for both marketing and transactional communication. But while most organizations understand how to benchmark their digital channels, many still don’t understand how to set expectations for direct mail. Find out what response rate to look for in your direct mail campaign, along with the tools and techniques to boost your direct mail engagements. Discussion Topics: - Why do so many CMOs struggle to set meaningful direct mail benchmarks. - What baseline response rates and engagement to expect from your direct mail campaigns. - How to improve your direct mail benchmarking capabilities to gain insights into customer behavior. - How to use the data you gather to optimize your direct mail for conversion and ROI. - What tools to use to make your direct mail campaigns more effective.

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Lob automates and simplifies direct mail and address verification, giving businesses greater flexibility, visibility, and accuracy of offline communications and data. Lob replaces manual print and mail workflows with technology so businesses can more efficiently send and personalize mail, at scale.