Integrate Direct Mail Into Your Omnichannel Campaigns

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Presented by

Julie Ginn, VP of Demand Generation at Lob

About this talk

As customer experience expectations continue to evolve, data-driven marketing teams can no longer treat omnichannel marketing as an option. Cohesive, omnichannel experiences across online and offline channels throughout the customer journey is the new industry standard. In this how-to webinar, you’ll learn to reach your acquisition, retention, and pipeline targets by creating a consistent customer journey across all touchpoints.

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Lob automates and simplifies direct mail and address verification, giving businesses greater flexibility, visibility, and accuracy of offline communications and data. Lob replaces manual print and mail workflows with technology so businesses can more efficiently send and personalize mail, at scale.