The 2022 State of Direct Mail Marketing

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Presented by

Summer Hahnlen, Senior Director, Direct Mail Expert in Residence, Lob

About this talk

Lob is the leader in direct mail automation, enabling marketers and mail operations teams to drive dramatic increases in campaign ROI. They partnered with Comperemedia, the world’s leading marketing intelligence research firm, to bring to you insights on the state of direct mail marketing. They surveyed 150+ enterprise marketing leaders across the U.S. to shed new light on the approach, effectiveness, and best practices of modern direct mail marketers. In this webinar, you will learn how to: - Utilize hyper-personalization and trigger-based direct mail to significantly improve response rates - Use direct mail to increase the ROI of your acquisition and retention omnichannel campaigns by 27% - Increase time to value by 150% with automation and technology

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Lob automates and simplifies direct mail and address verification, giving businesses greater flexibility, visibility, and accuracy of offline communications and data. Lob replaces manual print and mail workflows with technology so businesses can more efficiently send and personalize mail, at scale.