Modern omnichannel campaign management requires more time, money, and effort than ever before. Data-based decision-making is the only intelligent way to drive results, and your team needs to be pulling insights from every viable source. In this on-demand webinar, you will gain an in-depth understanding of modern direct mail marketing analytics and testing criteria that will provide you with the knowledge you need to experiment, optimize, and create response-driven omnichannel campaigns confidently.
In this webinar, you will learn:
- The key performance indicators to measure direct mail effectiveness
- How to leverage data to optimize your direct mail campaigns
- The legal and technological challenges to analytics