Use Real-Time Analytics to Improve the ROl of Your Direct Mail Channel

Presented by

Julie Ginn, VP of Demand Generation at Lob

About this talk

Modern omnichannel campaign management requires more time, money, and effort than ever before. Data-based decision-making is the only intelligent way to drive results, and your team needs to be pulling insights from every viable source. In this on-demand webinar, you will gain an in-depth understanding of modern direct mail marketing analytics and testing criteria that will provide you with the knowledge you need to experiment, optimize, and create response-driven omnichannel campaigns confidently. In this webinar, you will learn: - The key performance indicators to measure direct mail effectiveness - How to leverage data to optimize your direct mail campaigns - The legal and technological challenges to analytics

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Lob automates and simplifies direct mail and address verification, giving businesses greater flexibility, visibility, and accuracy of offline communications and data. Lob replaces manual print and mail workflows with technology so businesses can more efficiently send and personalize mail, at scale.