2022 State of Direct Mail: Consumer Insights

Presented by

Kate Seabolt, Enterprise Customer Success Manager at Lob

About this talk

Actionable consumer data to drive intelligent, direct mail. Presented by Lob and Comperemedia, the world’s leading market intelligence agency. Lob and Comperemedia partnered yet again to bring marketers insights on the state of direct mail today – but this time from a consumer perspective. The State of Direct Mail: Consumer Insights shares consumer perceptions and attitudes about all types of direct mail they receive. Lob and Comperemedia surveyed 2,100+ consumers across the U.S. to uncover the true impact of direct mail in the digital age, and we welcome you to learn all about it. Did you know… - 72% of respondents read direct mail immediately after or on the same day they bring it inside their residence. 85% of respondents read it immediately, on the same day, or at a later time - Of consumers that have taken action on a direct mail piece (62%), 64% were inspired to take action because of an offer or promotion - 45% say receiving direct mail from a brand feels more important than receiving an email from a brand

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Lob automates and simplifies direct mail and address verification, giving businesses greater flexibility, visibility, and accuracy of offline communications and data. Lob replaces manual print and mail workflows with technology so businesses can more efficiently send and personalize mail, at scale.