Breakthrough Strategies for Improving Direct Mail & Out-of-Home ROI

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Presented by

Julie Ginn, VP of Demand Generation at Lob

About this talk

These days, most businesses struggle to effectively and efficiently reach their audiences. Email just doesn’t work as it used to, and reaching people on the phone is always difficult. More than ever, the pressure is on marketers to deliver results with fewer resources, tighter budgets, and saturated audiences. The experts at Lob and AdQuick have strategies that drive immediate cost savings with little upfront effort to help your marketing team drive impact with improved ROI. In this webinar, you will learn how to add intelligent, ROI-driven direct mail to your omnichannel mix that drives engagement, leads, conversations, and ultimately sales. Learn how to: - Leverage existing resources to implement offline channels such as direct mail and out-of-home advertising through easy campaign management to get up and running quickly - Use data to create hyper-personalized direct mail and out-of-home advertising that resonates and stimulates engagement - Plan and measure programmatic intelligent, direct mail, and out-of-home campaigns to quickly tap into your best chance for revenue conversion

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Lob automates and simplifies direct mail and address verification, giving businesses greater flexibility, visibility, and accuracy of offline communications and data. Lob replaces manual print and mail workflows with technology so businesses can more efficiently send and personalize mail, at scale.