Name: Beyond Content: Strategic Applications of AI for Marketing
Start: 2023-09-28T15:00:00Z
End: 2023-09-28T15:00:53.000Z
Location: BrightTALK
Rating: 4.7

We combine deep expertise with rigorous analysis to help business leaders navigate their markets, make the most of opportunities, and deliver better returns. Some of the world’s most sophisticated, innovative, and successful organisations choose us to help them maximise their potential. Visit us online at lek.com and follow us on Twitter, Facebook, LinkedIn and Instagram to meet more of our talented team and learn about the challenges we are helping clients overcome.

Discover the pivotal role of sustainability on consumer buying decisions and the implications for your brand from L.E.K.’s latest Global Consumer Sustainability Survey. 

With an average of 93% of consumers considering sustainability as important, consumer sentiment is clear. However, the extent of their commitment to act or pay more for sustainable products varies greatly. It is essential for brands to understand the differing trends across regions, customer segments, and product categories to tailor strategies effectively for their audience. 

Join experts from L.E.K.’s Consumer practice and Sustainability Centre of Excellence teams as we reveal the results from our global survey and examine the implications for retailers and brand owners. From how consumers think about a product’s environmental footprint, to the premium they are willing to pay for a sustainable alternative – this webinar examines how retailers and brands can better understand how sustainability attitudes are influencing the consumers in their markets.

Sustainability: What Do Your Consumers Really Want?

In today’s biopharma landscape, launching a new therapy involves navigating a maze of complex challenges. From demonstrating economic value to stakeholders, managing the intricacies of cell and gene therapies, to the precision needed for therapies requiring biomarkers or designed for rare diseases—the path to a successful launch is fraught with obstacles. The need for meticulous and strategic planning has never been more critical, and it must begin earlier than you think.

This is where our Launch Excellence Tool comes into play. Specifically designed for our pharma and biopharma clients, the tool streamlines the launch planning process, making it not only more efficient but also more effective. It’s not just about getting to market; it’s about breaking through with impact. Discover how we can transform your launch strategy from a challenge into your competitive advantage.

The Need for Launch Planning

In this video, Juan Torres of Schroders’ Value team and host of The Value Perspective podcast interviews Peter Ward and Eilert Hinrichs, as part of the ‘Allocators Edge’ series. Both Peter and Eilert have over twenty years’ experience in advising investors and leaders in the financial services sector. The episode covers what the landscape for the defined benefit (DB) and defined contribution (DC) industry looks like in the UK; whether Peter and Eilert think DB in the UK is dead; how Insurance is participating in the de-risking of the DB space; Peter and Eilert’s outlook for Europe; and finally the findings and implications of a survey on the cost of ESG amongst different age groups in the UK.

The Allocators Edge series, from The Value Perspective, is available on all podcast streaming platforms.

Schroders: The Value Perspective with L.E.K. Consulting

External trends such as higher interest rates, regulation and consolidation are driving profound change in the UK Wealth management sector with firms looking for a way to adapt. These pressures are creating greater urgency for leaders to re-examine their operating model and cost structures. In this video, Bronswe Cheung, Ashish Khanna and, industry expert, Matt Lonsdale explore how firms can use a well-designed operating model to drive efficiency, compliance and commercial performance. Watch the full conversation.

The Next Frontier of Value Creation in Wealth Management

Financial Services Insight Interviews — a series featuring some of the top leaders across financial services. 

After a long bull run, private equity investment fell off significantly last year. Will dealmaking return in 2024? In this video, L.E.K.’s Peter Ward sits down with Richard McDougall of Cabot Square Capital LLP to talk about the challenges that private equity investors face amidst recent market conditions, motivations contributing to a likely reduction in the bid-ask spread and prevailing trends that each private equity firm must respond to today.

Get a frontline perspective on the current state of private equity investing, from fundraising to value realisation.

The Business of Private Equity Investing

Now in its eighth year, our annual survey offers a potent combination of long-term perspectives and up-to-date insights on the global mobility agenda. Hear about the trends shaping mobility from L.E.K. Consulting, Vision Mobility and CuriosityCX. Join one of our three webinars to learn about the three core mobility personalities and how their attitudes are shaping electric vehicle uptake across the world. From cost imperative to charging challenge – we examine the factors at play for organizations looking to drive growth in the year ahead.

Annual Global Mobility Study 2024 (Asia Pacific)

Annual Global Mobility Study 2024 (North America)

Annual Global Mobility Study 2024 (Europe)

In this final installment of L.E.K.'s Applied AI Webinar Series we will dive deep into how AI is revolutionizing crucial supply chain operations. Covering how machine learning algorithms can make your demand forecasting, route optimization and inventory management more precise, how AI can leverage to build out supplier scorecards, and how computer vision can be harnessed to aid with quality control. We'll also touch on best practices for integrating AI into your supply chain, ensuring both efficiency and innovation with examples from across industries.

The Next Frontier:  Implementing AI in Your Supply Chain

For any high-tech business, unlocking the true value potential of talent is a top priority in the year ahead. The highly regulated environment of Life sciences means that attracting and retaining the very best people is even more vital to business success. How can companies create a talent focused organisational strategy, and what are the key drivers for success? Our latest insight highlights this key subject.

Look Forward to a Talent Focused Organisational Strategy in 2024

After a mixed year for industrial businesses in 2023, what are the key trends that will shape the year ahead and beyond? From improved supply chains to improving levels of talent and emerging technologies – 2024 holds promise despite continuing widespread geopolitical issues. What are the key questions for any business looking to flourish? Our latest insight examines the changing environment for industrials.

Look Forward to Industrials in 2024 and Beyond

With companies of all sizes demonstrating a clear commitment to sustainability, understanding how to navigate this vital but complex agenda is a  business imperative. Regulation, consumers, investors, talent – multiple stakeholders mean multiple demands for companies as sustainability  confirms its seat at the boardroom table. What are the trends and how can businesses take action? L.E.K. Consulting Sustainability Chair John Goddard looks to the year ahead.

Look Forward to Sustainability in 2024

In this short video, automotive industry expert Cristóbal Colón outlines the likely realities of motoring in the future.

Look Forward to the Road Ahead for the European Automotive Sector

Our fourth webinar focuses on applications of AI to field services and the ability for AI to surface the best information, at the right time, in the right location to enable better decision making. We will look at examples of companies using new tools including Gen AI to enhance processes and communication and help everyone in the field be an “expert”. We will also discuss potential next generation solutions, including combining AI with other technologies such as Augmented Reality (AR).

AI in Field Service: Creating Value Anywhere

From increased revenues to more efficient systems and better data – successful digital transformation has the potential to deliver lasting benefits for companies willing to invest in its potential. But understanding potential issues is vital. Based on conversations with 50 business leaders and featuring input from experts from across sectors and geographies, The Big Digital Question webinar takes a hard look at what it takes to make digital a successful part of your corporate strategy.

“As a firm we pride ourselves on our ability to gather insights and interpret them as sound strategic advice. Taking the time to go deeper and have in-depth conversations about such a business-critical topic has really informed our work on digital transformation – we’re looking forward to sharing our thinking.”  
Rob Wild. Digital Director

The Big Digital Question by L.E.K. - Navigating Digital Transformation

In our third webinar in this series we will explore how AI is impacting the value of data itself and how companies can take advantage of the evolution.  We will explore key lessons on how to price and monetize your data, what commercial models to consider, ways to engage the platforms, and how to drive differentiation.  We will also examine several common challenges in monetizing data and how these are impacted by AI.  Our panelists will share their first hand experiences with companies on this topic across sectors from media and publishing to healthcare.

AI and Its Impact on the Value of Data

Join L.E.K. for the second installment in our Applied AI Webinar series: Artificial Intelligence for Authentic Innovation. Our team will discuss how market leaders are applying AI in R&D and product development in industries ranging from manufacturing to healthcare.  We will dive into how computers are inventing for the very first time, and discuss some of the major breakthroughs our new electronic friends are dreaming up.

AI in R&D: Artificial Intelligence for Authentic Innovation

Rising inflation is hitting companies hard, impacting their bottom line as they struggle to pass on its full effect by raising their own prices and to compensate this loss by productivity gains on direct costs. Adding to their wows, the rapidly rising cost of debt and the financial demands of energy and digital transitions stretch corporate cash flows to breaking point. Our recent survey results paint a gloomy picture, but help is at hand with clear strategies to reduce indirect costs. 

Join head of our European Organisation & Performance practice Jean-Philippe Grosmaitre, and partner Philip Roux for a lively and informative discussion covering the factors at play and ways to tackle the impact of inflation head-on.

What you will learn:
• What strategies to adopt to reduce indirect costs and overcome inflationary pressure
• How to reengineer processes to deliver 10-15% tangible savings 
• How these savings can be multiplied through digitalisation
• Why embedding and creating buy-in for these strategies is critical for success

Who should attend:
• General managers and CFO’s tasked with tackling cost rises
• Business strategy specialists looking for new ways to concretely solve inflationary issues
• Operating partners in Private Equity firms searching for better value in their investments

Mitigating the Impact of Inflation: Cost-Cutting Strategies for Businesses

L.E.K. Applied AI Webinar Series:  Beyond the Hype - AI in Application Today

Join us for a webinar unpacking the impact that applying AI is having on marketing, beyond content creation. From customer segmentation to enhanced experiences, AI’s applications across the marketing function are much deeper than creating content, but getting to a real return on the investment takes more than installing a new AI tool. We’ll dive into why, where, and how companies are delivering value with AI.

Beyond Content: Strategic Applications of AI for Marketing

Generative AI

Marketing

Artificial Intelligence

This community is for investors who work within the European market providing client and portfolio management advice. Join to learn from trusted investors on the latest trends and account strategies for delivering consistent results and long term success.

European Investors

Get powerful finance management insights for your business. Connect with experts and colleagues to get the most up-to-date knowledge that will help you to determine which financial factors build or erode value in your organization.

CFO Strategy

Get powerful market trends insights that are shaping the M

Mergers and Acquisitions

The accounting and finance community on BrightTALK features presentations from leading accountants and finance professionals. The accounting community includes tax planning strategies, QuickBooks webinars and other accounting webinars, while the finance community features presentations on financial capital regulations and forensic data analytics. Join the conversation by attending live financial and accounting presentations and connecting with industry thought leaders.

Finance

Get powerful insights to run your business. CEOs, CFOs, CMOs, COOs, CTOs and CIOs are among the leaders in this community who connect with peers and experts to grow their businesses.

CxO Strategy

Get powerful operations insights for your business. Connect with experts and colleagues to get the most up-to-date knowledge on which systems and processes are driving operational efficiency, maximizing value and customer success.

Operations

In the business management community, commercial experts will be sharing webinars and videos on an array of subjects. From sales and marketing, to finance, productivity and growth, this content will help you stay up-to-date with the current economic environment and provide timely management insight to drive business growth.

Beyond Content: Strategic Applications of AI for Marketing

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About this talk

L.E.K. Consulting