Beyond Content: Strategic Applications of AI for Marketing

Presented by

L.E.K. Consulting's Alexa Allen, Chuck Reynolds & Gavin McGrath

About this talk

Join us for a webinar unpacking the impact that applying AI is having on marketing, beyond content creation. From customer segmentation to enhanced experiences, AI’s applications across the marketing function are much deeper than creating content, but getting to a real return on the investment takes more than installing a new AI tool. We’ll dive into why, where, and how companies are delivering value with AI.
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