Name: Beyond Content: Strategic Applications of AI for Marketing
Start: 2023-09-28T15:00:00Z
End: 2023-09-28T15:00:53.000Z
Location: BrightTALK
Rating: 4.5

We combine deep expertise with rigorous analysis to help business leaders navigate their markets, make the most of opportunities, and deliver better returns. Some of the world’s most sophisticated, innovative, and successful organisations choose us to help them maximise their potential. Visit us online at lek.com and follow us on Twitter, Facebook, LinkedIn and Instagram to meet more of our talented team and learn about the challenges we are helping clients overcome.

Discover the pivotal role of sustainability on consumer buying decisions and the implications for your brand from L.E.K.’s latest Global Consumer Sustainability Survey. 

With an average of 93% of consumers considering sustainability as important, consumer sentiment is clear. However, the extent of their commitment to act or pay more for sustainable products varies greatly. It is essential for brands to understand the differing trends across regions, customer segments, and product categories to tailor strategies effectively for their audience. 

Join experts from L.E.K.’s Consumer practice and Sustainability Centre of Excellence teams as we reveal the results from our global survey and examine the implications for retailers and brand owners. From how consumers think about a product’s environmental footprint, to the premium they are willing to pay for a sustainable alternative – this webinar examines how retailers and brands can better understand how sustainability attitudes are influencing the consumers in their markets.

Sustainability: What Do Your Consumers Really Want?

Now in its eighth year, our annual survey offers a potent combination of long-term perspectives and up-to-date insights on the global mobility agenda. Hear about the trends shaping mobility from L.E.K. Consulting, Vision Mobility and CuriosityCX. Join one of our three webinars to learn about the three core mobility personalities and how their attitudes are shaping electric vehicle uptake across the world. From cost imperative to charging challenge – we examine the factors at play for organizations looking to drive growth in the year ahead.

Annual Global Mobility Study 2024 (Asia Pacific)

Annual Global Mobility Study 2024 (North America)

Annual Global Mobility Study 2024 (Europe)

In this final installment of L.E.K.'s Applied AI Webinar Series we will dive deep into how AI is revolutionizing crucial supply chain operations. Covering how machine learning algorithms can make your demand forecasting, route optimization and inventory management more precise, how AI can leverage to build out supplier scorecards, and how computer vision can be harnessed to aid with quality control. We'll also touch on best practices for integrating AI into your supply chain, ensuring both efficiency and innovation with examples from across industries.

The Next Frontier:  Implementing AI in Your Supply Chain

For any high-tech business, unlocking the true value potential of talent is a top priority in the year ahead. The highly regulated environment of Life sciences means that attracting and retaining the very best people is even more vital to business success. How can companies create a talent focused organisational strategy, and what are the key drivers for success? Our latest insight highlights this key subject.

Look Forward to a Talent Focused Organisational Strategy in 2024

After a mixed year for industrial businesses in 2023, what are the key trends that will shape the year ahead and beyond? From improved supply chains to improving levels of talent and emerging technologies – 2024 holds promise despite continuing widespread geopolitical issues. What are the key questions for any business looking to flourish? Our latest insight examines the changing environment for industrials.

Look Forward to Industrials in 2024 and Beyond

With companies of all sizes demonstrating a clear commitment to sustainability, understanding how to navigate this vital but complex agenda is a  business imperative. Regulation, consumers, investors, talent – multiple stakeholders mean multiple demands for companies as sustainability  confirms its seat at the boardroom table. What are the trends and how can businesses take action? L.E.K. Consulting Sustainability Chair John Goddard looks to the year ahead.

Look Forward to Sustainability in 2024

In this short video, automotive industry expert Cristóbal Colón outlines the likely realities of motoring in the future.

Look Forward to the Road Ahead for the European Automotive Sector

Our fourth webinar focuses on applications of AI to field services and the ability for AI to surface the best information, at the right time, in the right location to enable better decision making. We will look at examples of companies using new tools including Gen AI to enhance processes and communication and help everyone in the field be an “expert”. We will also discuss potential next generation solutions, including combining AI with other technologies such as Augmented Reality (AR).

AI in Field Service: Creating Value Anywhere

From increased revenues to more efficient systems and better data – successful digital transformation has the potential to deliver lasting benefits for companies willing to invest in its potential. But understanding potential issues is vital. Based on conversations with 50 business leaders and featuring input from experts from across sectors and geographies, The Big Digital Question webinar takes a hard look at what it takes to make digital a successful part of your corporate strategy.

“As a firm we pride ourselves on our ability to gather insights and interpret them as sound strategic advice. Taking the time to go deeper and have in-depth conversations about such a business-critical topic has really informed our work on digital transformation – we’re looking forward to sharing our thinking.”  
Rob Wild. Digital Director

The Big Digital Question by L.E.K. - Navigating Digital Transformation

In our third webinar in this series we will explore how AI is impacting the value of data itself and how companies can take advantage of the evolution.  We will explore key lessons on how to price and monetize your data, what commercial models to consider, ways to engage the platforms, and how to drive differentiation.  We will also examine several common challenges in monetizing data and how these are impacted by AI.  Our panelists will share their first hand experiences with companies on this topic across sectors from media and publishing to healthcare.

AI and Its Impact on the Value of Data

Join L.E.K. for the second installment in our Applied AI Webinar series: Artificial Intelligence for Authentic Innovation. Our team will discuss how market leaders are applying AI in R&D and product development in industries ranging from manufacturing to healthcare.  We will dive into how computers are inventing for the very first time, and discuss some of the major breakthroughs our new electronic friends are dreaming up.

AI in R&D: Artificial Intelligence for Authentic Innovation

Rising inflation is hitting companies hard, impacting their bottom line as they struggle to pass on its full effect by raising their own prices and to compensate this loss by productivity gains on direct costs. Adding to their wows, the rapidly rising cost of debt and the financial demands of energy and digital transitions stretch corporate cash flows to breaking point. Our recent survey results paint a gloomy picture, but help is at hand with clear strategies to reduce indirect costs. 

Join head of our European Organisation & Performance practice Jean-Philippe Grosmaitre, and partner Philip Roux for a lively and informative discussion covering the factors at play and ways to tackle the impact of inflation head-on.

What you will learn:
• What strategies to adopt to reduce indirect costs and overcome inflationary pressure
• How to reengineer processes to deliver 10-15% tangible savings 
• How these savings can be multiplied through digitalisation
• Why embedding and creating buy-in for these strategies is critical for success

Who should attend:
• General managers and CFO’s tasked with tackling cost rises
• Business strategy specialists looking for new ways to concretely solve inflationary issues
• Operating partners in Private Equity firms searching for better value in their investments

Mitigating the Impact of Inflation: Cost-Cutting Strategies for Businesses

Healthcare companies that harness and manage patient data well have an exciting opportunity to generate both better services and improved financial returns. But monetising patient data is contentious, requiring consent, compliance, and a clear end-patient benefit. Artificial intelligence is set to be a decisive factor in the healthcare data revolution, creating better data that can predict and pre-empt medical issues. Understanding how and when to deploy new technologies is proving key. Join the conversation with the L.E.K. Consulting team in our exclusive webinar. Learn how to navigate the complex emerging landscape of digital healthcare, and discover the tools you need in place to leverage the exciting new trends in the healthcare sector and capture your share of this growing market.

Healthcare Data and the Emergence of Artificial Intelligence: What’s Next?

ThinCats’ Growth, SME Lending, and Market Opportunities.

Financial Services Insight Interviews — a series featuring some of the top leaders across financial services — kicks off with a discussion about alternative financing for SME businesses and ThinCats’ recent move into the financial advisor space. Ravi Anand, the Managing Director of ThinCats, joins L.E.K.’s Peter Ward and Bronswe Cheung to unpack the opportunities and challenges of this specialised end of the lending market.

Financial Services Insight Interviews: In Conversation with Ravi Anand, ThinCats

As Artificial Intelligence (AI) comes of age, a technology gold-rush is in full flow. Knowing if, when, and how to engage with generative AI is a key question for organisations across sectors and geographies. The choices are bewildering and the stakes high. Our latest webinar offers the rare opportunity to step back and listen to reasoned, strategic advice. Join consultants Stuart Robertson and Philip Meier from L.E.K., along with Chief Technical Officer Savvas Constantides from digital innovators Hi Mum! Said Dad for insights into advice on harnessing generative AI for commercial advantage, and their view on the newly accessible technologies set to revolutionise how we live, work and consume.

Accessing the Next Generation of Artificial Intelligence

L.E.K. Applied AI Webinar Series:  Beyond the Hype - AI in Application Today

Join us for a webinar unpacking the impact that applying AI is having on marketing, beyond content creation. From customer segmentation to enhanced experiences, AI’s applications across the marketing function are much deeper than creating content, but getting to a real return on the investment takes more than installing a new AI tool. We’ll dive into why, where, and how companies are delivering value with AI.

Beyond Content: Strategic Applications of AI for Marketing

Generative AI

Marketing

Artificial Intelligence

This community is for investors who work within the European market providing client and portfolio management advice. Join to learn from trusted investors on the latest trends and account strategies for delivering consistent results and long term success.

European Investors

Get powerful finance management insights for your business. Connect with experts and colleagues to get the most up-to-date knowledge that will help you to determine which financial factors build or erode value in your organization.

CFO Strategy

Get powerful market trends insights that are shaping the M

Mergers and Acquisitions

The accounting and finance community on BrightTALK features presentations from leading accountants and finance professionals. The accounting community includes tax planning strategies, QuickBooks webinars and other accounting webinars, while the finance community features presentations on financial capital regulations and forensic data analytics. Join the conversation by attending live financial and accounting presentations and connecting with industry thought leaders.

Finance

Get powerful insights to run your business. CEOs, CFOs, CMOs, COOs, CTOs and CIOs are among the leaders in this community who connect with peers and experts to grow their businesses.

CxO Strategy

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Operations

In the business management community, commercial experts will be sharing webinars and videos on an array of subjects. From sales and marketing, to finance, productivity and growth, this content will help you stay up-to-date with the current economic environment and provide timely management insight to drive business growth.

Beyond Content: Strategic Applications of AI for Marketing

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