Beyond Content: Strategic Applications of AI for Marketing

Logo
Presented by

L.E.K. Consulting's Alexa Allen, Chuck Reynolds & Gavin McGrath

About this talk

Join us for a webinar unpacking the impact that applying AI is having on marketing, beyond content creation. From customer segmentation to enhanced experiences, AI’s applications across the marketing function are much deeper than creating content, but getting to a real return on the investment takes more than installing a new AI tool. We’ll dive into why, where, and how companies are delivering value with AI.
Related topics:

More from this channel

Upcoming talks (0)
On-demand talks (103)
Subscribers (7640)
We combine deep expertise with rigorous analysis to help business leaders navigate their markets, make the most of opportunities, and deliver better returns. Some of the world’s most sophisticated, innovative, and successful organisations choose us to help them maximise their potential. Visit us online at lek.com and follow us on Twitter, Facebook, LinkedIn and Instagram to meet more of our talented team and learn about the challenges we are helping clients overcome.