Sustainability: What Do Your Consumers Really Want?

Presented by

Mark Boyd-Boland, Partner, Lauren DeVestern, Partner and Kathryn Robertson Arrebola, Manager – L.E.K. Consulting

About this talk

Discover the pivotal role of sustainability on consumer buying decisions and the implications for your brand from L.E.K.’s latest Global Consumer Sustainability Survey. With an average of 93% of consumers considering sustainability as important, consumer sentiment is clear. However, the extent of their commitment to act or pay more for sustainable products varies greatly. It is essential for brands to understand the differing trends across regions, customer segments, and product categories to tailor strategies effectively for their audience. Join experts from L.E.K.’s Consumer practice and Sustainability Centre of Excellence teams as we reveal the results from our global survey and examine the implications for retailers and brand owners. From how consumers think about a product’s environmental footprint, to the premium they are willing to pay for a sustainable alternative – this webinar examines how retailers and brands can better understand how sustainability attitudes are influencing the consumers in their markets.
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