Partnering Across the Enterprise to Knock Out Bot Attacks & Fraud

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HUMAN Product Marketing Director Bethann Noble speaks with industry leaders Maria Breza, Sandy Carielli, & Joanna O'Connell

About this talk

A Leadership Roundtable with Forrester and Pandora. In a recent survey we conducted among marketers, we found two-thirds of respondents experienced some sort of marketing fraud in the past year. However, we found there wasn’t consensus on who “owns” the problem: 33% of respondents said marketing fraud was the responsibility of the security organization, 27% said it belonged to the digital department, and 40% said it was marketing’s job (respondents could choose more than one option). The answer is simpler than most think: it’s everyone’s responsibility to work together to eradicate fraud. We’d like to invite you to our free virtual roundtable discussion “Partnering Across the Enterprise to Knock Out Bot Attacks & Fraud” with Forrester Analysts and Pandora. We’re bringing cross-functional leaders together to talk about the threats the digital threats marketers face and how security leaders can work with marketers to fight back. Register today.

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HUMAN is a cybersecurity company that protects enterprises from bot attacks to keep digital experiences human. We have the most advanced Human Verification Engine that protects applications, APIs and digital media from bot attacks, preventing losses and improving the digital experience for real humans. Today, we verify the humanity of more than 10 trillion interactions per week for some of the largest companies and internet platforms. Protect your digital business with HUMAN.