Analyst Insights for GTM Actions: Lessons Learned from Security Buyers

Presented by

Dave Gruber, Doug Cahill

About this talk

Most marketing tactics fail. So much so that it’s a norm built into what and how we plan. Sometimes targeting is to blame. Often, it’s positioning and messaging and how that’s carried through into content. Usually, it’s a combination of both. Our job is to help you succeed in constantly changing technology markets. We help you to stay ahead of your competition by keeping you up to date on how your buyers think and what they’re thinking about right now. Then we show you how to inject that into everything you do. Introducing our Analyst Insights for GTM Actions webinar series. Each session is conceived to share with you an example of the very latest insight about buyers in a particular enterprise technology category and connecting that with expert actions that your GTMs can take on it. This edition, featuring Enterprise Strategy Group’s Dave Gruber, will look closely at what recent managed detection and response (MDR) research reveals about the state of the market and how technology vendors and managed service providers can use that to better position and promote their products and services. Whether you are a startup or an established player, in cybersecurity specifically, or frankly any market, this webinar will deliver information and techniques you can learn from and leverage in your own practices.
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Hear from analysts and researchers as they provide expert opinions and learnings on how B2B marketers and sellers can better engage IT buyers. About us: TechTarget’s Enterprise Strategy Group is an integrated technology analyst, research and strategy firm providing market intelligence and actionable insight to the global technology community.