How Infinidat Drove Pipeline Through Third-Party Validation

Presented by

Mike Beaudet (Enterprise Strategy Group), Eric Herzog (Infinidat)

About this talk

The modern tech buyer is under more pressure than ever to prove the ROI of current and future tech investments. Buyers want to be confident that a solution will deliver on their needs and do what it promises. For tech vendors to successfully engage buyers, they need evidence and independent confirmation that backs up their claims. This is where assets like third-party validation can be an incredibly valuable asset in a vendor’s content library. In this webinar, Mike Beaudet, Enterprise Strategy Group’s SVP for Strategic Client Campaigns and Programs sits down with Infinidat CMO Eric Herzog to discuss why Infinidat turned to Enterprise Strategy Group to develop third-party validation for their core solutions. He’ll share what goes into an effective third-party validation and how they’ve used this asset across their GTM teams to drive more buyer engagement and increase sales velocity. Eric has been a customer of Enterprise Strategy Group not only at Infinidat, but as CMO of IBM Storage, SVP of Product Management and Product Marketing at EMC/Dell, and CMO at six storage startups.

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Hear from analysts and researchers as they provide expert opinions and learnings on how B2B marketers and sellers can better engage IT buyers. About us: TechTarget’s Enterprise Strategy Group is an integrated technology analyst, research and strategy firm providing market intelligence and actionable insight to the global technology community.