Relaunching Your Loyalty Programme for a Next-Gen Customer Experience

Consumer shopping and buying behaviour in the retail sector has changed beyond recognition since the emergence of the pandemic. Organisations have had to take a fresh look at the buyer journey and the promotional currency that they use to foster customer loyalty, in order to reach the sophisticated and evolving expectations of the modern consumer. Focusing on the UK and the USA, this exciting panel will discuss and compare both the differences and similarities between the retail sectors in the two regions. Our three industry leading experts will cover how brands, retailers, and retail organizations can earn customer loyalty by developing new loyalty programmes, or re-launching existing customer loyalty programmes, that go far beyond just rewarding transactions with points and coupons. To do this, these organisations require a sound customer experience strategy, pristine customer data and advanced technology. MullenLowe's customer loyalty strategy expertise, combined with next generation technology from Antavo, all enhanced by Acxiom data insights and professional services, provides next generation customer loyalty strategy and enablement. How can brands find that fine balance between friction-less automation, whilst still practicing empathy and delivering a positively humanised customer experience?