Relaunching Your Loyalty Programme for a Next-Gen Customer Experience

Presented by

Michele Fitzpatrick (Acxiom), Sheila Power (Antavo), Dean Lanzman (MullenLowe Profero)

About this talk

Consumer shopping and buying behaviour in the retail sector has changed beyond recognition since the emergence of the pandemic. Organisations have had to take a fresh look at the buyer journey and the promotional currency that they use to foster customer loyalty, in order to reach the sophisticated and evolving expectations of the modern consumer. Focusing on the UK and the USA, this exciting panel will discuss and compare both the differences and similarities between the retail sectors in the two regions. Our three industry leading experts will cover how brands, retailers, and retail organizations can earn customer loyalty by developing new loyalty programmes, or re-launching existing customer loyalty programmes, that go far beyond just rewarding transactions with points and coupons. To do this, these organisations require a sound customer experience strategy, pristine customer data and advanced technology. MullenLowe's customer loyalty strategy expertise, combined with next generation technology from Antavo, all enhanced by Acxiom data insights and professional services, provides next generation customer loyalty strategy and enablement. How can brands find that fine balance between friction-less automation, whilst still practicing empathy and delivering a positively humanised customer experience?

Related topics:

More from this channel

Upcoming talks (0)
On-demand talks (12)
Subscribers (504)
We enable people-based marketing everywhere through a simple, open approach to connecting systems and data to drive better customer experiences for people and greater ROI for business. A leader in identity, customer data management and the ethical use of data for more than 50 years, Acxiom now helps thousands of clients and partners around the globe work together to create millions of better customer experiences, every day.