Customer Trust: A Key Element to a Brand's Success

Presented by

David Keens (Acxiom), Andrew Stephenson (Treasure Data), Rachel Wells (MullenLowe Profero)

About this talk

Understanding your customers and their changing behaviours has never been more important to your success. Customers want their data to be protected and kept safe but also expect an entirely personalised service. With a resilient and ethical data foundation, you can continue to engage with customers to create experiences that matter and build trust in your brand – even in the midst of radical disruption like we saw in 2020. Join Acxiom, Treasure Data and MullenLowe Profero for an hour-long discussion on practically making this happen. In this event, you will hear experts from world-class agencies, sharing the tips of the trade which will enable you to build closer relationships with your customers. This in turn, will curate the type of experience they have been asking for.

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We enable people-based marketing everywhere through a simple, open approach to connecting systems and data to drive better customer experiences for people and greater ROI for business. A leader in identity, customer data management and the ethical use of data for more than 50 years, Acxiom now helps thousands of clients and partners around the globe work together to create millions of better customer experiences, every day.