Financial Well-being: Why technology is the answer to meeting customers' needs

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Presented by

Chris Vinnicombe (Acxiom), Ed Porter (Boxever)

About this talk

This webinar delves into key issues in the financial services sector, focusing on financial well-being, understanding what it means and what banks are doing about it. Discover findings from recent consumer research outlining what’s important to consumers in the current landscape, as well as the importance of one-to-one engagement and how to, by using data, achieve personalisation.

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We enable people-based marketing everywhere through a simple, open approach to connecting systems and data to drive better customer experiences for people and greater ROI for business. A leader in identity, customer data management and the ethical use of data for more than 50 years, Acxiom now helps thousands of clients and partners around the globe work together to create millions of better customer experiences, every day.