Financial Well-being: How to Protect Customer's Financial Well-being

Presented by

Jason Skelton (Acxiom), Chris Vinnicombe (Acxiom), Ed Porter (Boxever), Nicola Anderson (FinTech Scotland)

About this talk

Providing insight into key topics in the Financial Services sector, experts from Acxiom, Boxever and FinTech Scotland explore the issue of financial well-being; understanding what it means and what banks are doing about it. Outlining findings from recent consumer research, the session explores what’s important to consumers in the current landscape, as well as the importance of one-to-one engagement and how to, by using data, achieve personalisation.
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We enable people-based marketing everywhere through a simple, open approach to connecting systems and data to drive better customer experiences for people and greater ROI for business. A leader in identity, customer data management and the ethical use of data for more than 50 years, Acxiom now helps thousands of clients and partners around the globe work together to create millions of better customer experiences, every day.