Data Enhancement and the Evolution of Marketing Data Platforms

Presented by

Mike Danley (Acxiom), Steve Letourneau (Treasure Data)

About this talk

While digital transformation and marketing technology continue to evolve, the continued focus for brands is on the customer experience. Since consumers are in the driver seat, it’s imperative for brand marketers to deliver personalized, relevant experiences on the right channels. Actionable insights from rich customer data is the key to efficiently find, acquire and retain your most valuable customers. To achieve these goals, brands need to get three things right: Unified customer data, enhanced to deliver the right insights A scalable data platform, designed to leverage data growth Sound data management fundamentals, including data quality and identity This webinar covers: The difference between a DMP (data management platform) and a CDP (customer data platform), and key use cases they enable The role of DMPs in the transition to a cookie-less world The value of data quality, identity and data enhancement in personalization Watch CMSWire and long-time marketing strategists from Acxiom and Arm Treasure Data share their perspectives on the future of data management platforms and effective personalization.

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We enable people-based marketing everywhere through a simple, open approach to connecting systems and data to drive better customer experiences for people and greater ROI for business. A leader in identity, customer data management and the ethical use of data for more than 50 years, Acxiom now helps thousands of clients and partners around the globe work together to create millions of better customer experiences, every day.