That's the way the cookie crumbles: death of the third party cookie

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Presented by

David Morris (Tealium), Dr. Jochen Toepfer (Acxiom)

About this talk

Cookies have left breadcrumb trails for marketers to follow for the last 20 years, but what happens when those trails disappear? As Google and Facebook continue to ring-fence the ad spend world how do you make sure you can continue to execute your digital advertising campaigns successfully? Marketers who are ready for these changes will not only survive in the coming cookie-less world – they will thrive! Acxiom and Tealium explore how the market is evolving away from third-party cookies and give you the best alternatives and actions you can be taking now to set yourself up on the right path.

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We enable people-based marketing everywhere through a simple, open approach to connecting systems and data to drive better customer experiences for people and greater ROI for business. A leader in identity, customer data management and the ethical use of data for more than 50 years, Acxiom now helps thousands of clients and partners around the globe work together to create millions of better customer experiences, every day.