The Convergence of Martech and Adtech and How to Connect Them

Presented by

David Keens (Acxiom), Jill Grozalsky (Sitecore), Dean Lanzman (MullenLowe Profero)

About this talk

In this session you will hear about the convergence, complexity and change looming on the marketing and advertising technology horizon and the intersection between them. Our panelists will explore this critical topic from their perspectives across data, technology and digital experiences.

Related topics:

More from this channel

Upcoming talks (0)
On-demand talks (12)
Subscribers (503)
We enable people-based marketing everywhere through a simple, open approach to connecting systems and data to drive better customer experiences for people and greater ROI for business. A leader in identity, customer data management and the ethical use of data for more than 50 years, Acxiom now helps thousands of clients and partners around the globe work together to create millions of better customer experiences, every day.