Name: The Convergence of Martech and Adtech and How to Connect Them
Start: 2021-11-19T10:00:00Z
End: 2021-11-19T10:00:27.000Z
Location: BrightTALK
Rating: 5

We enable people-based marketing everywhere through a simple, open approach to connecting systems and data to drive better customer experiences for people and greater ROI for business. A leader in identity, customer data management and the ethical use of data for more than 50 years, Acxiom now helps thousands of clients and partners around the globe work together to create millions of better customer experiences, every day.

While digital transformation and marketing technology continue to evolve, the continued focus for brands is on the customer experience. Since consumers are in the driver seat, it’s imperative for brand marketers to deliver personalized, relevant experiences on the right channels. Actionable insights from rich customer data is the key to efficiently find, acquire and retain your most valuable customers.

To achieve these goals, brands need to get three things right:
Unified customer data, enhanced to deliver the right insights
A scalable data platform, designed to leverage data growth
Sound data management fundamentals, including data quality and identity

This webinar covers:
The difference between a DMP (data management platform) and a CDP (customer data platform), and key use cases they enable
The role of DMPs in the transition to a cookie-less world
The value of data quality, identity and data enhancement in personalization

Watch CMSWire and long-time marketing strategists from Acxiom and Arm Treasure Data share their perspectives on the future of data management platforms and effective personalization.

Data Enhancement and the Evolution of Marketing Data Platforms

Acxiom in partnership with Adobe hosted a webinar, Challenges & Trends facing Retail Marketers. In this webinar recording you can hear from, Lisa Andreou, Business Director, Acxiom who mediates the session and presents the findings from retail consumer research, What Comes Next in the Omnichannel Experience. You will also hear from Steve Page-Smith, Senior Product Manager – Data, McDonald’s on how he’s transforming the application of data to drive reporting, operational performance, improving customer experience and ultimately growing sales through smarter marketing.

The Challenges and Trends Facing Retail Marketers

Join Acxiom’s Leadership Lunch. Invitation-Only Event.
 
Understanding your customers and their changing behaviors has never been more important to your success. With a resilient and ethical data foundation you can trust, you can continue to engage with customers to create experiences that matter and build brand trust -- even in the midst of radical disruption like we saw in 2020.

Key takeaways:
·  Learn how a connected and contemporary data foundation drives better customer understanding and experiences
·  Discuss strategies needed to build brand love and brand trust with your customer
·  Understand CX is about People, Process & Tech working hand in hand.  If People are healthy, the organisation doesn’t focus so much on Wellness then the Process & Tech falls down as the three need to work together. COVID will have amplified this concern across many brands and what are firms doing to ensure People are well and motivated to support CX as we come out of this pandemic.
·  Review the technology needed to create positive customer experiences in the moment

Delivering Great CX Builds Brand Trust but its not just a Science

Providing insight into key topics in the Financial Services sector, experts from Acxiom, Boxever and FinTech Scotland explore the issue of financial well-being; understanding what it means and what banks are doing about it.

Outlining findings from recent consumer research, the session explores what’s important to consumers in the current landscape, as well as the importance of one-to-one engagement and how to, by using data, achieve personalisation.

Financial Well-being: How to Protect Customer's Financial Well-being

As the world recovers from the pandemic and we look towards the future of the digital economy, we find ourselves at a cross-roads where heightened levels of consumer awareness and control of personal data must be balanced against an increased demand for deeper personalisation. Yet, many consumers believe that marketing is using technology and their data to portray a false image of authenticity and to manipulate them into buying things they don’t really want or need. At this privacy vs personalisation cross-roads, how can B2C brands use data and technology to deliver empathetic experiences in a compliant way? 
 
In this heavily regulated discipline, marketers find themselves juggling many policies and guidelines that have been around for years but in a constant state of evolution; to enable them to foster trust through the compliant, ethical and socially responsible use of technology which is genuine, and supportive - not exploitive. Join leading industry experts from world-class agencies including Acxiom, Treasure Data, MullenLowe Profero and Anthrolytics for an hour-long discussion on how B2C marketers can deliver compliant personalisation at scale, and customer experiences beyond imagination.

Customer Trust: How can B2C marketers balance privacy with personalisation?

This webinar delves into key issues in the financial services sector, focusing on financial well-being, understanding what it means and what banks are doing about it. Discover findings from recent consumer research outlining what’s important to consumers in the current landscape, as well as the importance of one-to-one engagement and how to, by using data, achieve personalisation.

Financial Well-being: Why technology is the answer to meeting customers' needs

Cookies have left breadcrumb trails for marketers to follow for the last 20 years, but what happens when those trails disappear? As Google and Facebook continue to ring-fence the ad spend world how do you make sure you can continue to execute your digital advertising campaigns successfully? Marketers who are ready for these changes will not only survive in the coming cookie-less world – they will thrive! Acxiom and Tealium explore how the market is evolving away from third-party cookies and give you the best alternatives and actions you can be taking now to set yourself up on the right path.

That's the way the cookie crumbles: death of the third party cookie

COVID-19 has been the single most disruptive event in the world in over 50 years. Not only have our day-to-day lives changed, but it has had an enormous impact on how companies interact with their customers. In January 2020 Acxiom conducted consumer research to understand car purchasing behaviours and trends and in April as the pandemic took hold we conducted a further consumer study to explore the impact it has had and to reveal evolving attitudes and behaviours shaping the "new normal" as they navigate the automotive buying landscape.

Join the former Chief Digital Officer at Spark44 (a joint venture partnership with Jaguar Land Rover), Acxiom, and Treasure Data, for a 1-hour webinar full of insights into how the COVID-19 pandemic has changed the automotive industry.

In this webinar we will explore:

The key findings from this research around car purchasing behaviour along with strategies that can help your business achieve its goals.
First-hand experience on how Treasure Data has begun to adapt its business to these conditions and build value for consumers in the new normal.
How a customer data platform (CDP) helps you to act on and enable your customer engagement strategy.

Watch now!

Building Consumer Confidence in Automotive in the New Normal

Shifts in consumer expectation means B2C brands are looking for ways to take advantage of the host of benefits that leveraging customer data can bring to their marketing including driving personalisation, insight and true omnichannel customer experience. Customer Data Platforms (CDP’s) are a technology layer that enables organisations to reach these goals and whilst CDP’s are a key centre-piece for a sound Martech stack investment and strategy, there are also other factors including interoperability, training, culture, resource amongst others that ultimately affect the ability for brands to extract the most value from the solution. For greater success in the future, it is critical that brands ensure their Martech stack can effectively identify prospects in the early stage of the sales cycle, prior to landing on owned media channels, by taking ownership of their first party data and developing the ability to measure acquisition across media in the cookieless world. Join David Keens, Vice President of Product at Acxiom EMEA & Diran George, Senior Solutions Consultant at Treasure Data to discover how brands can implement a best in class end-to-end acquisition solution across strategy, analytics and technology to deliver customer experience beyond imagination.

Future-proofing end to end people based marketing

Consumer shopping and buying behaviour in the retail sector has changed beyond recognition since the emergence of the pandemic. Organisations have had to take a fresh look at the buyer journey and the promotional currency that they use to foster customer loyalty, in order to reach the sophisticated and evolving expectations of the modern consumer. Focusing on the UK and the USA, this exciting panel will discuss and compare both the differences and similarities between the retail sectors in the two regions. 

Our three industry leading experts will cover how brands, retailers, and retail organizations can earn customer loyalty by developing new loyalty programmes, or re-launching existing customer loyalty programmes, that go far beyond just rewarding transactions with points and coupons. To do this, these organisations require a sound customer experience strategy, pristine customer data and advanced technology. MullenLowe's customer loyalty strategy expertise, combined with next generation technology from Antavo, all enhanced by Acxiom data insights and professional services, provides next generation customer loyalty strategy and enablement.

How can brands find that fine balance between friction-less automation, whilst still practicing empathy and delivering a positively humanised customer experience?

Relaunching Your Loyalty Programme for a Next-Gen Customer Experience

Understanding your customers and their changing behaviours has never been more important to your success. Customers want their data to be protected and kept safe but also expect an entirely personalised service. With a resilient and ethical data foundation, you can continue to engage with customers to create experiences that matter and build trust in your brand – even in the midst of radical disruption like we saw in 2020.

Join Acxiom, Treasure Data and MullenLowe Profero for an hour-long discussion on practically making this happen. In this event, you will hear experts from world-class agencies, sharing the tips of the trade which will enable you to build closer relationships with your customers. This in turn, will curate the type of experience they have been asking for.

Customer Trust: A Key Element to a Brand's Success

In this session you will hear about the convergence, complexity and change looming on the marketing and advertising technology horizon and the intersection between them. Our panelists will explore this critical topic from their perspectives across data, technology and digital experiences.

The Convergence of Martech and Adtech and How to Connect Them

Brand Advocacy

Branding

Customer Data

Customer Experience

Data Analysis

Data Analytics

Digital Experience

Marketing Analytics

Marketing Attribution

MarTech

The marketing operations and automation community on BrightTALK is composed of thousands of marketing automation professionals. Learn and share best practices for marketing campaign analysis, outbound marketing and lead creation with hundreds of on-demand webinars and videos. Increase your engagement and fine tune your funnel management strategy by asking questions during live, interactive webinars with marketing automation peers and industry leaders.

Marketing Operations and Automation

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Marketing

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Advertising

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Get powerful marketing data and analytics insights from influential experts. Connect with thought leaders and colleagues to get the most up-to-date knowledge on the analytics that quantify your investments.

Data and Analytics

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Information Technology

Get powerful insights on how to best serve today's customers. If you want to create a successful customer experience today, you will have to appeal to the need for “alone together” time. Millennials, Gen X, Boomers or Silent Generation all look for shared but individual experiences.

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The Convergence of Martech and Adtech and How to Connect Them

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