The Challenges and Trends Facing Retail Marketers

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Presented by

Lisa Andreou (Acxiom), Steve Page-Smith (McDonalds)

About this talk

Acxiom in partnership with Adobe hosted a webinar, Challenges & Trends facing Retail Marketers. In this webinar recording you can hear from, Lisa Andreou, Business Director, Acxiom who mediates the session and presents the findings from retail consumer research, What Comes Next in the Omnichannel Experience. You will also hear from Steve Page-Smith, Senior Product Manager – Data, McDonald’s on how he’s transforming the application of data to drive reporting, operational performance, improving customer experience and ultimately growing sales through smarter marketing.

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We enable people-based marketing everywhere through a simple, open approach to connecting systems and data to drive better customer experiences for people and greater ROI for business. A leader in identity, customer data management and the ethical use of data for more than 50 years, Acxiom now helps thousands of clients and partners around the globe work together to create millions of better customer experiences, every day.