Future-proofing end to end people based marketing

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Presented by

David Keens, VP-Product, Acxiom EMEA | Diran George, Senior Solutions Consultant, Treasure Data | Andy Steed, Big Data LDN

About this talk

Shifts in consumer expectation means B2C brands are looking for ways to take advantage of the host of benefits that leveraging customer data can bring to their marketing including driving personalisation, insight and true omnichannel customer experience. Customer Data Platforms (CDP’s) are a technology layer that enables organisations to reach these goals and whilst CDP’s are a key centre-piece for a sound Martech stack investment and strategy, there are also other factors including interoperability, training, culture, resource amongst others that ultimately affect the ability for brands to extract the most value from the solution. For greater success in the future, it is critical that brands ensure their Martech stack can effectively identify prospects in the early stage of the sales cycle, prior to landing on owned media channels, by taking ownership of their first party data and developing the ability to measure acquisition across media in the cookieless world. Join David Keens, Vice President of Product at Acxiom EMEA & Diran George, Senior Solutions Consultant at Treasure Data to discover how brands can implement a best in class end-to-end acquisition solution across strategy, analytics and technology to deliver customer experience beyond imagination.

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We enable people-based marketing everywhere through a simple, open approach to connecting systems and data to drive better customer experiences for people and greater ROI for business. A leader in identity, customer data management and the ethical use of data for more than 50 years, Acxiom now helps thousands of clients and partners around the globe work together to create millions of better customer experiences, every day.