Building Consumer Confidence in Automotive in the New Normal

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Presented by

J. T. Wash (Acxiom), Steve Letourneau (Treasure Data), Ahmed Hasan (Ahmed Hasan Consulting)

About this talk

COVID-19 has been the single most disruptive event in the world in over 50 years. Not only have our day-to-day lives changed, but it has had an enormous impact on how companies interact with their customers. In January 2020 Acxiom conducted consumer research to understand car purchasing behaviours and trends and in April as the pandemic took hold we conducted a further consumer study to explore the impact it has had and to reveal evolving attitudes and behaviours shaping the "new normal" as they navigate the automotive buying landscape. Join the former Chief Digital Officer at Spark44 (a joint venture partnership with Jaguar Land Rover), Acxiom, and Treasure Data, for a 1-hour webinar full of insights into how the COVID-19 pandemic has changed the automotive industry. In this webinar we will explore: The key findings from this research around car purchasing behaviour along with strategies that can help your business achieve its goals. First-hand experience on how Treasure Data has begun to adapt its business to these conditions and build value for consumers in the new normal. How a customer data platform (CDP) helps you to act on and enable your customer engagement strategy. Watch now!

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We enable people-based marketing everywhere through a simple, open approach to connecting systems and data to drive better customer experiences for people and greater ROI for business. A leader in identity, customer data management and the ethical use of data for more than 50 years, Acxiom now helps thousands of clients and partners around the globe work together to create millions of better customer experiences, every day.