Delivering Great CX Builds Brand Trust but its not just a Science

Presented by

Mike Menzer (Acxiom), Charles Ping (Winterberry Group), Andrew Stephenson (Treasure Data)

About this talk

Join Acxiom’s Leadership Lunch. Invitation-Only Event. Understanding your customers and their changing behaviors has never been more important to your success. With a resilient and ethical data foundation you can trust, you can continue to engage with customers to create experiences that matter and build brand trust -- even in the midst of radical disruption like we saw in 2020. Key takeaways: · Learn how a connected and contemporary data foundation drives better customer understanding and experiences · Discuss strategies needed to build brand love and brand trust with your customer · Understand CX is about People, Process & Tech working hand in hand. If People are healthy, the organisation doesn’t focus so much on Wellness then the Process & Tech falls down as the three need to work together. COVID will have amplified this concern across many brands and what are firms doing to ensure People are well and motivated to support CX as we come out of this pandemic. · Review the technology needed to create positive customer experiences in the moment

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We enable people-based marketing everywhere through a simple, open approach to connecting systems and data to drive better customer experiences for people and greater ROI for business. A leader in identity, customer data management and the ethical use of data for more than 50 years, Acxiom now helps thousands of clients and partners around the globe work together to create millions of better customer experiences, every day.