Prioritize advanced TV experiences with new-age advertisement technology

Presented by

Sreenivasa P-Practice Head, Adtech, Ajay K Meher-Practice Head, Media & New Media, Deepika M-Principal Architect, Adtech

About this talk

Today, advanced television is the fastest growing area of digital video consumption and it is transforming the way we watch television. For advertisers, advanced TV presents a wide range of previously untapped and even unknown opportunities to reach premium audiences in a highly targeted manner across all environments. In this webinar, we will cover the following: • Latest trends in the advanced TV advertising • Emerging Adtech technologies • Data analytics for strategic decision-making • At-will ad delivery through an omnichannel marketplace • Data management for engagement and churn reduction
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