Blockchain-based subscriber acquisition and engagement for OTT industry

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Presented by

Chandrashekar V, Paul Robinson, Chandrashekar A, Aditya SM

About this talk

OTT platforms spend millions of dollars on content creation or to acquire the rights for distribution. Monetization of quality content happens by way of Subscription and Freemium (ad-based) models. FAST services to an extend have helped OTT players generate ROI, but this model decreases user engagement over time. Also, there are higher chances of customer churn as they are forced to watch ads for viewing the content. What if there is an innovative mechanism for OTT players to share content with a wider audience, track its consumption and monetize efficiently? Join this webinar from Tata Elxsi to explore about: • Content monetization and consumption through micro-distribution channels • Sharing/gifting of media content by means of blockchain technology • Incentivizing subscribers through NFTs/tokens for content referral • Accelerating monetization of content • Increased control over content distribution • Gamification for enhanced user engagement

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Tata Elxsi is amongst the world’s leading providers of design and technology services across industries including Automotive, Broadcast, Communications, Healthcare, and Transportation. Tata Elxsi is helping customers reimagine their products and services through design thinking and the application of digital technologies such as IoT (Internet of Things), Cloud, Mobility, Virtual Reality, and Artificial Intelligence.