WinWithContent: Creativity Within Constraints

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Presented by

Sarah O'Keefe, Host: Patrick Bosek

About this talk

Welcome to this first episode of WinWithContent! Hosted by Heretto’s Co-Founder & CEO, Patrick Bosek, he'll chat with Scriptorium's CEO, Sarah O'Keefe, about a commonly aired grievance in the content community — constraints stifling creativity. Au contraire, mon cheri! Creativity exists endlessly, regardless of the constraints of certain content systems. Loosely reminiscent of being able to summarize a novel in a tweet, being able to flex within constraints takes a certain manner of creativity; one that highlights the difference between good content and great content.

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