Name: The Power of Personalization
Start: 2022-04-13T16:30:00Z
End: 2022-04-13T16:30:29.000Z
Location: BrightTALK
Rating: 3.7

Welcome to the basecamp for Heretto's video content. We're here for content operations, knowledge management, enterprise content strategy, and any experience that content drives. Watch, listen, and interact with industry leaders discussing the hottest takes from across the dynamic world of content. 

Too many businesses confuse authoring in XML with structured authoring. Simply moving your content from one format or another to XML won’t improve your content. XML will potentially make your content more useful for machine processing but it won’t make it more comprehensible. Moving to structured authoring without the use of XML tools will improve the quality of your content for human consumption without necessarily improving its usefulness for machine processing.

If you do it right, you can achieve both vastly improved usefulness and comprehension of your content when you combine best practices for structured authoring with XML-based tools.

About the Expert: Rob Hanna co-founded Precision Content in 2015 to pursue his goals to produce tools, training, and methods that will help organizations make their high-value content instantly available to all that need it including customers, staff, partners, and even other information systems that need to consume that content. Driving this development is the Precision Content® Writing Methods, based on the best-available research over the last 50 years into how the brain works with information. Today Rob leads his highly-skilled team of content strategists, information architects, writers, trainers, and developers to serve the needs for digital transformation for businesses across North America.

Structured Authoring: Improve the Value & Comprehension of Your Content

We all know the horror stories around platform migrations and legacy conversion projects. The many tasks involved feel insurmountable. In this episode of Win With Content, DCL president Mark Gross discusses an approach his clients use to analyze large document collections. Harmonizer by DCL is a software application that analyzes document collections using natural language processing (NLP) to identify redundant content in the collection. Initially, the software was only employed at the beginning of a content migration to DITA. Now, customers use the software before, during, and after migration and even as an annual “content checkup.”

Harmonization of Content: Before, During, After Migration

Personalization and content performance are closely linked. Personalization doesn't have to be a scale-only solution—it can pay dividends in decluttering critical moments in your digital experience. Consider subtracting competing content elements to significantly emphasize what you ask of your users, reduce their cognitive load, and increase user progression. 

Join us for WinWithContent as Patrick and Bucket Studios Founder & Principal, Jeffrey MacIntyre, discuss the latest win where less really is more.

Do More With Less: The Art of Subtraction in Content Development

This time on WinWithContent, host Patrick Bosek is talking with Dawn Stevens, Owner & President of Comtech Services, Inc., about a content portal makeover that turned things around for an international insurance agency. Getting users the information they need when they need it takes makes everything better for everyone. She'll share how she and her team went about implementation, as well as some before and after metrics that make the victory that much sweeter.

Content Portal Makeover Boosts UX

On this third episode of WinWithContent, we're heading into the non-profit sector. Patrick is speaking with Carrie Hane, Director of Content Strategy at Sanity.io, about an organization that needed its content to be more effective than a good website. We'll hear about how Carrie helped the foundation gain content effectiveness, efficiency, and sustainability with a strategy, supported by a content model to be used beyond their website — something able to connect to all digital properties to ensure content that's future friendly.

Content Strategy Above & Beyond a Website

We're back with the second episode of WinWithContent! Patrick is chatting with a familiar face and voice across the wonderful world of content, The Content Wrangler himself, Scott Abel. Scott has numerous tales of wins across his decorated content career, so narrowing it down was a task, but he landed on a particular success story in the financial services world. One where the organization wholly revamped its customer support publishing by adopting a single-source system. The results are both a win with people and a win with content. Join us!

All In On Single Source Support Publishing

Welcome to this first episode of WinWithContent! Hosted by Heretto’s Co-Founder & CEO, Patrick Bosek, he'll chat with Scriptorium's CEO, Sarah O'Keefe, about a commonly aired grievance in the content community — constraints stifling creativity. Au contraire, mon cheri! Creativity exists endlessly, regardless of the constraints of certain content systems. Loosely reminiscent of being able to summarize a novel in a tweet, being able to flex within constraints takes a certain manner of creativity; one that highlights the difference between good content and great content.

WinWithContent: Creativity Within Constraints

Content personalization has become a requirement for any organization seeking to create loyal customers, partners, and employees. When people interact with various digital experiences, they expect information which is relevant - both to their needs as an individual and to their current context. Join Enterprise Knowledge and Heretto as they discuss the power of personalization and how you can optimize knowledge management and maximize business outcomes.

The Power of Personalization

Personalization

Knowledge Management

Content Ops

Get powerful marketing data and analytics insights from influential experts. Connect with thought leaders and colleagues to get the most up-to-date knowledge on the analytics that quantify your investments.

Data and Analytics

As an IT professional, many of the problems you face are multifaceted, complex and don’t lend themselves to simple solutions. The information technology community features useful and free information technology resources. Join to browse thousands of videos and webinars on ITIL best practices, IT security strategy and more presented by leading CTOs, CIOs and other technology experts.

Information Technology

In this SaaS and subscription economy, the key to success is customer success. This is much easier said than done as client ecosystems are constantly evolving and their needs and aptitudes vary. Join this community to engage with leaders who are prioritizing and pioneering customer success by helping clients maximize ROI, inspiring account growth and strong client retention.

Customer Success

Get powerful insights on how to best serve today's customers. If you want to create a successful customer experience today, you will have to appeal to the need for “alone together” time. Millennials, Gen X, Boomers or Silent Generation all look for shared but individual experiences.

Customer Experience

The sales community on BrightTALK brings together thousands of engaged sales professionals. Learn about careers in IT sales and marketing, sales techniques and selling strategies. Join the discussion by participating in on-demand and live sales webinars and summits with leaders in the sales industry.

Sales

Get powerful learning and development insights from influential experts. Connect with thought leaders and colleagues to get the most up-to-date knowledge in the field.

Learning and Development

Human resources is intrinsically linked to business success and requires a thoughtful balance of a variety of complex issues. The human resources community on BrightTALK is made up of thousands of professionals in human resources exchanging human resources best practices and advice. Watch hundreds of on-demand webinars for immediate information or participate in upcoming live webinars and have your questions answered by respected HR thought leaders.

Human Resources

Get powerful insights to run your business. CEOs, CFOs, CMOs, COOs, CTOs and CIOs are among the leaders in this community who connect with peers and experts to grow their businesses.

CxO Strategy

Get powerful operations insights for your business. Connect with experts and colleagues to get the most up-to-date knowledge on which systems and processes are driving operational efficiency, maximizing value and customer success.

Operations

In the business management community, commercial experts will be sharing webinars and videos on an array of subjects. From sales and marketing, to finance, productivity and growth, this content will help you stay up-to-date with the current economic environment and provide timely management insight to drive business growth.

The Power of Personalization

Presented by

About this talk

Heretto