Structured Authoring: Improve the Value & Comprehension of Your Content

Too many businesses confuse authoring in XML with structured authoring. Simply moving your content from one format or another to XML won’t improve your content. XML will potentially make your content more useful for machine processing but it won’t make it more comprehensible. Moving to structured authoring without the use of XML tools will improve the quality of your content for human consumption without necessarily improving its usefulness for machine processing. If you do it right, you can achieve both vastly improved usefulness and comprehension of your content when you combine best practices for structured authoring with XML-based tools. About the Expert: Rob Hanna co-founded Precision Content in 2015 to pursue his goals to produce tools, training, and methods that will help organizations make their high-value content instantly available to all that need it including customers, staff, partners, and even other information systems that need to consume that content. Driving this development is the Precision Content® Writing Methods, based on the best-available research over the last 50 years into how the brain works with information. Today Rob leads his highly-skilled team of content strategists, information architects, writers, trainers, and developers to serve the needs for digital transformation for businesses across North America.