Leveraging data to stay relevant and well-loved in a crisis

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Presented by

Munas Van Boonstra (Maxis Client Partner), Grace Loh (Senior Strategist), Publicis Groupe | Christine Aguilar, Talkwalker

About this talk

How has the pandemic altered consumer behavior and how might businesses sustain an authentic connection with their audiences? Munas Van Boonstra (Maxis Client Partner) and Grace Loh (Senior Strategist) from Publicis Groupe share with Talkwalker how brands leverage consumer data to keep customers engaged and to remain well-loved amidst the crisis. Tune in for insights on the following: - How the pandemic has altered consumer behavior across industries - What it means to drive brand love and the value it'll being to your brand - What steps businesses can take to achieve an emotional connection with their audience

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Talkwalker is the #1 Consumer Intelligence Acceleration platform for brands to drive business impact. Recognized by Forrester as a Leader in Consumer Intelligence and Social Listening, the platform combines a multitude of internal and external data sources with AI powered by Blue Silk™ technology, for the most expansive view of consumers. Talkwalker Activate professional services team can augment, accelerate, or fully service brands’ insights needs to increase their ROI from the Talkwalker platform. With offices around the globe, Talkwalker helps over 2,500 brands to maximize profits with actionable consumer intelligence. To discover more about Talkwalker, please visit www.talkwalker.com.