MPC & Facebook Ads

The ads ecosystem today is evolving due to an increased demand for privacy and more regulation. At Facebook, we believe that keeping people’s information safe has to come before anything else. We also care deeply about enabling the best advertising experience, which means connecting people to products and services that they will love, and allowing businesses to measure the impact of their Facebook ads. That’s why alongside academics, global organizations and developers we’re investing in a multi-year effort to build solutions using Privacy-Enhancing Technologies, like Multi-Party Computation. These technologies will help us minimize the amount of personal information we process, while still allowing advertisers to reach relevant audiences and measure ad effectiveness. As our industry evolves to become less reliant on individual third-party data, these technologies will be an essential foundation for digital advertising in the future, demonstrating that personalization and privacy don’t need to be at odds.