Thrive in the new digital economy by mastering Customer Experience Management

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Presented by

Rob Haws, Head of Product Marketing for Adobe Experience Cloud

About this talk

Digital has become THE way for people to connect, work, learn, and be entertained. In this environment, customers rightfully expect engaging, personalized, digital experiences delivered to them in real-time, in a way that also respects their privacy and delivers value. These efforts together represent customer experience management. And brands that are putting a laser focus on CXM are coming out in front. Join Rob Haws, Head of Product Marketing for Adobe Experience Cloud, as he whiteboards the ins and outs of satisfying customers in the new digital economy, and gives a quick overview of how Adobe Experience Cloud delivers on that promise. - Learn the fundamental requirements for mastering customer experience management - Hear how businesses that focus on CXM are prospering in the new digital economy - Get an overview of how Adobe Experience Cloud helps businesses deliver better customer experiences for everyone

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