Making Generative AI Real through Industry-focused Digital Assistants

Presented by

Marinela Profi, Market Strategy Lead for Generative AI, SAS & Mac Carlton, Associate System Engineer, SAS

About this talk

The power of large language models has revolutionized the infusion of AI into many aspects of everyday life. As organizations exploit this technology, we will undoubtedly see and feel an impact on the quality of services they provide. In this talk we will share compelling use cases demonstrating significant productivity leaps in critical sectors that require scrutiny, like law enforcement and MarTech, where the application of LLMs is not just beneficial but transformative. Furthermore, we delve into how marketers can utilize LLM-based technologies in a safe and reliable manner as creative and efficient aids for crafting compelling narratives and strategies • Hear an AI and Industry leader’s perspective on responsible delivery and application of this technology • Witness immense productivity gains realized in high-impact use cases such as law enforcement • See how LLM-based MarTech technology can be used to enhance marketers' creativity and efficiency Speakers: Marinela Profi leads Market Strategy for Generative AI at SAS. With her background as Data Scientist, she 'and has transitioned brings a unique perspective bridging the realms of technology and marketing. She leads the strategy and positioning of AI solutions at SAS for organizations in leading industries such as banking, manufacturing, insurance, government and energy. Profi has a Bachelor's in Econometrics, a Master of Science in Statistics and Machine Learning and Master's in Business Administration (MBA). On her LinkedIn and YouTube channels, she shares her journey to inspire others who have interest in the data and tech world. Mac Carlton spearheads the advancement of generative AI strategy and capabilities at SAS, focusing on responsibly deploying generative AI to modernize marketing approaches with customers across different industries. Committed to putting customers at the forefront, he collaborates with organizations in healthcare, financial services, and retail sectors.
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