Moving from Traditional Partner Programs to Partner Success with XaaS

Presented by

Anne McClelland, VP, XaaS Channel Optimization Research, TSIA & Jared Raftery, Dir., Xaas Channel Optimization Research, TSIA

About this talk

What does the end-to-end partner program of the future look like? TSIA is seeing a shift in the delivery of partner skills and capabilities to meet new market demands. But what does partner success actually mean, and what can channel leaders do to deliver cutting edge partner enablement in the time of XaaS? To get answers to these questions and more, join TSIA’s Anne McClelland and Jared Raftery for this 45-minute fireside chat. They will discuss the migration of enablement and programmatic support to help partners thrive in an XaaS business construct. Key topics will include: - Why is partner success important? - What does a fully-functional partner success strategy for XaaS look like? - How do successful technology providers measure the “success” of partner success?

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The Technology & Services Industry Association (TSIA) is the world's leading research organization dedicated to helping technology companies achieve profitable growth and solve their top business challenges. Services, Sales, Product, and Channel organizations at technology companies large and small look to TSIA for world-class business frameworks, best practices based on real-world results, detailed performance benchmarking, and exceptional peer networking opportunities.