Build a Winning Customer Growth Playbook

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Presented by

Jack Johnson, VP, Customer Growth and Renewal Research and Advisory, TSIA

About this talk

Higher performance companies have the ability to design expansion and renewal workflows that are optimized for their specific customer segments. Join Jack Johnson, TSIA VP, Customer Growth and Renewal Research and Advisory, as he discusses how to build efficient Sales cadences to grow revenue in the customer base. Additionally, you’ll discover: - TSIA's LAER (Land, Adopt, Expand, Renew) framework and why it is important. - Common workflow cadence approaches. - Components of off cycle expansion. - How to set up the renewal for growth.
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The Technology & Services Industry Association (TSIA) is the world's leading research organization dedicated to helping technology companies achieve profitable growth and solve their top business challenges. Services, Sales, Product, and Channel organizations at technology companies large and small look to TSIA for world-class business frameworks, best practices based on real-world results, detailed performance benchmarking, and exceptional peer networking opportunities.