The State of Service Offer Management 2022

The continuing pandemic in 2021 forced many to accelerate investment in digital transformation, driving a rise in total revenues near levels not seen since 2008 and a continuing shift from technology revenue toward service revenue. The responsibility for customer value realization has shifted rapidly toward technology providers, an effect accelerated by the shift to cloud-based technologies and outcome-based business models in B2C markets. As companies shift toward service intensive economic engines, the role of service offer management has expanded in scale and strategic import. Service offer leaders are increasingly expected to deliver services revenue growth with a healthy margin. With a global pandemic accelerating the market toward digitization and customer-outcome-based offers, having a well-designed service portfolio is more critical than ever. During this 45-minute webinar, Hal Stanley, TSIA’s Sr. Director of Service Portfolio Research, will address the following key questions: - What are the top business challenges facing service portfolio leaders in this time of massive industry transformation? - What current trends in service offer management practices can offer leaders leverage for competitive advantage? - How can companies rapidly tune their offer-market fit and deliver more tangible value to their customers? - How is the role of service offer management evolving? How are companies organizing to create more complete offers?