The State of Partner Channel Optimization 2022

Presented by

Anne McClelland, VP, XaaS Channel Optimization Research, TSIA

About this talk

The partner ecosystem has evolved a great deal as they support their customers in their journey of their digital transformations. There are partners that are at the forefront of the evolution, those that are in the midst of their business model transformation, and those that are in the early stages, just creating business plan options and determining which strategic course to take. Vendors too, are encouraging the partner ecosystem and channel transformation, by creating enablement, infusing sensors in XaaS technology to collect data and pass it to their partners, and revisiting the partner economic model assumptions for their platforms in order to attract the most viable partner ecosystem possible to help their customers take their business outcomes to the next level. Join Anne McClelland for this annual discussion on the State of XaaS Partner Channel Optimization. During this 45-minute webinar you will learn: - The four steps to assure success of partners in the XaaS transition. - Which is the most difficult of the four steps for partners and why. - How vendors can enable partner success in the transition.

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The Technology & Services Industry Association (TSIA) is the world's leading research organization dedicated to helping technology companies achieve profitable growth and solve their top business challenges. Services, Sales, Product, and Channel organizations at technology companies large and small look to TSIA for world-class business frameworks, best practices based on real-world results, detailed performance benchmarking, and exceptional peer networking opportunities.