Product Led Growth: Myths and Realities

Presented by

Laura Fay, VP & Managing Director, Offers Research and Advisory, TSIA

About this talk

Product led growth takes a product experience approach to the go-to-market strategy by building the methods of acquisition, retention, and expansion directly into that product experience. There are many myths and truths about the product led growth strategy. One such popular myth is that this strategy is mainly viable for early-stage startups with simple cloud products in massively horizontal markets. Nothing could be further from that truth. In this impactful webinar, we'll review: - Myths and realities of product led growth strategies. - The tailwinds that fuel your product led growth plans. - The headwinds that put sand in the gears of your product led growth aspirations. - How well-established businesses with complex technologies are driving forward with product led growth.
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The Technology & Services Industry Association (TSIA) is the world's leading research organization dedicated to helping technology companies achieve profitable growth and solve their top business challenges. Services, Sales, Product, and Channel organizations at technology companies large and small look to TSIA for world-class business frameworks, best practices based on real-world results, detailed performance benchmarking, and exceptional peer networking opportunities.